Solutions
Product design playbooks = proof of capability + an industry reference model: each entry is a complete, category-level product design plan — a full-chain breakdown of market positioning, seed & cargo selection, formulation, micro-batch process, QC, and the regulatory pathway. (mock preview)
Solutions · Product design playbooks
What each playbook gives you
Solutions 01 · Playbook
Facial Precision Program (Professional): Material, Kit, Guardrails
A playbook for a professional facial precision program on miR-204-enriched EVs: sterile vials, administration kits, operator training and protocol doc
Solutions 02 · Playbook
Intra-Articular Program (Professional): Material, Protocol, Training
A playbook for a clinic intra-articular program on characterized EVs: the joint-comfort documentation gap, OA-literature rationale, joint-specific pro
Solutions 03 · Playbook
Digital Batch Traceability — From Line Log to Vial Scan
A process playbook for digital batch traceability on the closed micro-batch line: logged culture parameters, batch records, retain-sample linkage, and
Solutions 04 · Playbook
Breakout-Companion Soothing Line: The Cosmetic-Clean Companion Layer for Actives Routines
A playbook for a breakout-companion soothing line on TONGNIAN exosome platforms: the companion positioning (supporting treatment routines, not replaci
Solutions 05 · Playbook
Breathe-Wellness: A Device-and-Refill System for the Shelf Between Humidifiers and Nebulizers
A playbook for a respiratory-wellness device-plus-consumable system on TONGNIAN exosome platforms: the gap between humidifiers and clinical nebulizers
Solutions 06 · Playbook
Clinic Aftercare System: Own the Post-Procedure Moment — In-Clinic and At Home
A product development playbook for a two-stage clinic aftercare system on TONGNIAN exosome platforms: converting the highest-trust moment in aesthetic
Solutions 07 · Playbook
COA & Batch Documentation: Proof That Ships With Every Batch
A process playbook for the COA and batch documentation system: the seven-item release COA, characterization summaries, retain-sample plans, and the ch
Solutions 08 · Playbook
Cold-Chain & Global Delivery: Lanes Matched to Validated Stability Windows
A process playbook for cold-chain and global delivery of exosome programs: the dual-temperature-lane design (-20 °C / -80 °C material, 2–8 °C finished
Solutions 09 · Playbook
Multi-Market Compliance Matrix: Set the Route Before Artwork
A process playbook for multi-market compliance on TONGNIAN programs: the EU/US-first framework matrix (cosmetic, supplement, professional-use), claim
Solutions 10 · Playbook
Equine Recovery Program (Exploratory): Partner-Scoped EV Supply for Sport-Horse Recovery
An exploratory playbook for sport-horse recovery programs on characterized EVs: the premium equine segment, VetStem-style clinic precedent, partner-sc
Solutions 11 · Playbook
Flexible Micro-Batch Scheduling: 500-Unit Launches on the Production Line
A process playbook for flexible micro-batch scheduling on the 0.5–5 L closed line: why big-batch CDMO economics fail emerging brands, the changeover l
Solutions 12 · Playbook
Freeze-Dry Design: Cakes, Cryoprotection, and a Reconstitution Protocol Users Follow
A process playbook for lyophilized EV powder design: the reconstitution-inconsistency problem, cryoprotectant system design, tier architecture, and th
Solutions 13 · Playbook
Rose-EV Intimate-Care Line — Documented Comfort for Beauty's Most Sensitive Shelf
A playbook for a C-end intimate-care comfort line on rose-derived plant EV fractions: the soft-care formulation logic, sensitive-category claim discip
Solutions 14 · Playbook
Sustained-Release Joint Comfort Patch — Documented EV Payload, 8-Hour Wear
A playbook for a transdermal EV comfort-patch line on TONGNIAN platforms: the empty patch category, sustained-release matrix design, wear-window ratio
Solutions 15 · Playbook
Light Anti-Aging Line — Premium Documentation at a First-Line Price
A playbook for a light anti-aging line on TONGNIAN exosome platforms: moving the 30–40 first-anti-aging buyer off adjective wars onto a documented-ing
Solutions 16 · Playbook
Menopause Comfort Program — Topical + Oral Pairing on One Documentation Chain
A playbook for a menopause-stage comfort program pairing ExoFem gentle mist with OralBio stage formulas: the trust gap in the 45+ women's shelf, stage
Solutions 17 · Playbook
Needle-Free Microcrystal Delivery — Precision Placement on One Characterized EV Base
A playbook for the needle-free microcrystal delivery program: matched device-consumable architecture for needle-averse consumers and device partners,
Solutions 18 · Playbook
OBM Onboarding — Brief, Sample, Pilot, Production: Four Steps with Defined Returns
A process playbook for brand OBM onboarding: the four-step path from RFP to production (brief, sample, pilot, launch), what each step returns, and how
Solutions 19 · Playbook
Canine & Feline Joint Program — Clinic-Administered EV Mobility Course for Senior Pets
A playbook for a clinic-administered joint program for aging dogs and cats on characterized EVs: the OA-literature transposition, the Gallant-style si
Solutions 20 · Playbook
Senior Pet Oral Topper — Palatability First, Documentation on the Jar
A playbook for a senior-pet oral wellness topper on characterized EVs: the daily-bowl format logic, palatability-first design, documentation-led diffe
Solutions 21 · Playbook
Pet Skin Comfort Gel — Product Development Playbook
A playbook for a pet skin-recovery comfort gel on characterized EVs: the post-procedure and hotspot comfort niche, topical formulation logic, veterina
Solutions 22 · Playbook
Plant-Derived EV Platform — Rose & Marine-Fermented Fractions, Characterized Like Pharma Intermediates
A playbook for the plant-derived EV platform program: rose-derived and marine-fermented fractions on the same characterization baseline as animal-sour
Solutions 23 · Playbook
Post-Recovery Combination Program: Topical + Breath + Oral on One COA Chain
A playbook for a post-recovery combination program spanning three TONGNIAN lines — topical repair, breathing mist, and oral wellness — on one document
Solutions 24 · Playbook
Preconception Wellness Line: Underclaim by Design, Document Everything
A playbook for a preconception-stage wellness program pairing gentle topical care with the OralBio daily liquid: the highest trust bar in consumer wel
Solutions 25 · Playbook
Batch-Release QC Panel: Methods Named, Criteria Stated, COAs You Can Compare
A process playbook for batch-release QC panel design on TONGNIAN exosome platforms: making batches comparable through a MISEV2018-aligned, national-gu
Solutions 26 · Playbook
Medspa Post-Procedure Recovery, 0 to 1: The RejuvaSILK™ Build Plan
A from-0-to-1 delivery plan for a post-procedure recovery line, built for medspas and brand owners: from market positioning and seed & cargo selection
Solutions 27 · Playbook
Scalp Clinic Program: Turn Chair Time Into Backbar, Aftercare, and Home Sales
A playbook for a scalp-service clinic program: backbar formats, aftercare minis, and the home-ritual bridge — converting scalp-service demand into a p
Solutions 28 · Playbook
The Missing Premium Scalp Ritual: A Documented 90-Day Home Line
A product development playbook for a premium scalp and hair ritual line on TONGNIAN exosome platforms: the empty ritual layer above anti-shedding sham
Solutions 29 · Playbook
Eye Comfort for Screen Fatigue: Single-Dose, Preservative-Minimal, Cosmetic-Track
A playbook for an eye-comfort line on TONGNIAN exosome platforms: the conservative eye category, preservative-minimal single-dose design, mist-and-dro
Solutions 30 · Playbook
Seed Sourcing & AI Scoring: Fix Batch Variability Upstream, Not Downstream
A process playbook for seed sourcing and AI scoring on the TONGNIAN platform: the upstream determinism argument, the tiered scoring method (0–100 pote
Solutions 31 · Playbook
Senior Oral Wellness Family: One EV Base, Three Segments, US & EU Routes
A playbook for a senior oral wellness family on TONGNIAN exosome platforms: segment-specific softgels and liquids on one characterized EV base, US die
Solutions 32 · Playbook
Sensitive-Skin Barrier Line: A Documented Calming Active, Not Another Free-From Label
A product development playbook for a sensitive-skin barrier repair line on TONGNIAN exosome platforms: the problem of reactive skin with no positive a
Solutions 33 · Playbook
Silver-Age Gifting Playbook — Senior Gift Sets with a Substance Story
A playbook for a premium silver-age gifting line on TONGNIAN exosome platforms: the underserved 55+ gifting occasion, set architecture for filial-piet
Solutions 34 · Playbook
TriSleep™ Playbook — A Compliant Evening Functional-Food Line
A from-0-to-1 playbook for an evening-routine functional-food line: fermented marine-derived EVs co-formulated with plant exosomes in a sublingual qui
Solutions 35 · Playbook
ExoFem Clinic Track — Professional Formats with a Documentation Chain
A playbook for the ExoFem women's-health clinic track: professional formats behind established C-end programs, sensitive-category professional-use dis
Next step
Want this playbook applied to your category?
Tell us your brand stage and target category, and we will map the playbooks above onto your shelf: which fit, what each needs, and the compliance route to plan for. The systematic methodology is in the TONGNIAN Flexible Biomanufacturing Whitepaper v0.1.